Responsive Web Design Or Adaptive Web Design – Which One To Choose?

You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Some of the recent studies reveal the web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it is a wake-up call if you have not done anything to target the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to develop a mobile version of your website for your target audience to keep them connected, on the move!

What Should You Do?
For hooking in your web audience at large, you can have a different website for mobiles as well as for desktops, tablets and iPads. This will work fine provided you have adequate time and patience to update all the versions regularly. But having a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web Design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.

What is Responsive Web Design?
Responsive Web Design has been a fad but a trend that existed for quite some time now. To put it simply, responsive design refers to a web layout wherein the content, images and the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed from one CMS and it is quick, easy and cost effective solution which can be implemented without hassle.

However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps in.

What is Adaptive Web Design?
Adaptive design is pretty much newer concept in the industry. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.

Adaptive Design for the web is yet to become popular in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.

• Adaptive websites cost more compared to the responsive designs
• AWD can goof up the entire feel of the website if it is not backed up by proper planning.
• Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying devices.

So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, more than 50% of the web users will use their mobile devices to surf the web and hence it is best to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the target visitors and leverage the conversion ratio.

Can You Truly Succeed With an Online Business?

One in every thousand online businesses fail. The statistics are higher than the failure rate of offline businesses, leaving experts to wonder if it is actually possible to create a successful internet based business. Like any business model, unless you follow a plan and success driven formula, then regardless of whether your business is online or offline, you are unlikely to make it work. Every business requires dedication, time and patience, however an online business also requires a whole set of additional skills that were unheard of 20 years ago.When a new business started up back in the eighties, there were a range of skills required to optimise the chances of success. However a local business was unlikely to face competition from overseas, and many industry types such as travel agencies and record stores would thrive due to the absence of the internet. Manufacturing firms in Australia and America were far more advanced (and a cheaper option) than those in Asia, and parallel importing was not a term ever used in business.Fast forward to 2012, and a rising number of industries are no longer viable business options, or simply do not exist outside of the online realm. However, the growth of online enterprise has created an entirely new set of problems. And that is the massive competition resulting from the rise and rise of people starting online and internet based companies. Where once dot com enterprises were the thriving new kids on the block, now the internet is a battlefield of businesses competing for search engine rankings, keyword domination and social media followings, with many unable to keep up and thus shutting down before the momentum ever has a chance to kick off.Why are so many of these online businesses failing? Is it at all possible to grow a successful internet based enterprise? If so, then how is it done?Yes, it is possible to build a successful online business, yet numerous business owners fail to either research their target market prior to launching, or simply do not have the budget and skills to grow a formidable enterprise.A major problem is how easy it is to set up an internet based business at very little cost. People get excited. They can build their very own website for a low monthly fee, create social network accounts for free, find numerous free tools and tips to increase the profile of their business, so therefore are fooled into thinking anyone can start an online business and immediately earn a weekly income equivalent to an employee wage. These prospective business owners are convinced an online business is great idea that will save them a fortune so go for it. That is precisely the mindset that induces failure.What 70% of business owners fail to realise, is that growing a successful online business is just as expensive as starting a franchise or corner store, the financial outlay is simply distributed to different areas.True, an internet based business may not have shop or office rent. You may not incur costs for store and corporate fit outs. You may not even require staff or assistance so can save on people costs. Hey, you don’t even need office attire, you can work in your lazy clothes with your clients and customers none the wiser.However, how will your customers find you? If you want to be found easily to generate sales, then you need to pay for it. And to be honest, for search engine marketing to be incredibly successful you are going to be outlaying big dollars. There goes the money you saved on rent!How about the time you spend optimising your website, writing content, creating blogs, updating social network pages? Time you are not being paid for. Unpaid hours.And what about your competition? How will you beat them? A stand alone health store in a shopping mall is unlikely to have forty other stores right next door, competing for trade. Yet, type in “Health Store” to any search engine and watch hundred of pages appear. This is your direct competition. To beat this competition, guess what, you have to pay for the privilege.Now, many business owners that I deal with, are under the assumption that they can simply market their products or services on any social network and this will not only be cost saving but will deliver instant success. Wake up and smell the roses, no business will ever achieve success online by relying on one marketing technique to grow their business, especially depending on social networks to generate sales.All of the above sounds rather negative and glum, so back to our original question. Is it at all possible to grow a successful online business? Yes, it is, and it can be done, but with a lot of hard work and persistence. There must be a solid business plan, funds to market the business, and the knowledge to promote the business smartly and wisely online. For any internet business to succeed, the business owner must realise an internet business is not a cheap way out. To attain success, as with any business, you require money, business accumen and the necessary skills. To think otherwise will guarantee failure.

Begin Your Journey To Riches By Starting An Online Business

Now is the time to get started with an online business to get the amount of income you always wanted. In the present times Internet is becoming the ultimate solution for many things and it can help you earn money also. In fact many thousands of people all over the world are able to generate huge sums of money and completely changed their life style. Though starting an online business may look easier but running it to get all the success you want is not an easy task. This needs a lot of effort and dedicated sincere smart work, and with this it will be possible to reach the level of income you want for you. As an online business is your own business you have all the independence and freedom you to do what you want to do at any time you want. By starting an online business you become your own master and all the efforts and time you spend on the business is going to give the benefit to you.When you have decided to have your Internet based business it is necessary that you have to be clear about certain things and must have taken care of the preliminaries. An Internet business being the one that can be run from your home does not require much capital and other heavy infrastructures as needed for starting an ordinary brick and mortar business. While starting an online business it is very important to find a profitable niche market and this is the primary point that can decide on the success or failure of your online business. So do your research very carefully before going deep into a wrong niche so that the products you select will be in demand.Even before starting an online business it is necessary to have a good business plan and you must have provided well for all the eventualities of your online business. This will ensure that you have the ready answers for many of your questions that may arise during the conduct of your online business. When you want to grow your business in the way you want it is essential that you follow a good business plan all along to take your business in the planned route. Though anybody can start and run an Internet based business, you can better take care of your business needs if you are able to handle the technical aspects of your business by yourself.Marketing your Internet business is very important and it is the vital factor that is going to decide the success or failure of your business. While starting an online business you must have a good marketing plan that can help you get a good handle on your online business. Your marketing plan is the one that tells you how to get more customers for your business and you must have the intelligence and earnestness in modifying your marketing plan as needed for effective implementation of your business strategy.So, do not forget to do all the necessary research before starting your business and when you have every thing you need to go on with your business you are sure to conduct it in such a way as to give you the amount of income you planned to achieve.